Tag Archives: statistics

ARTICLE: New Compete study: Primary mobile users on Twitter

Twitter Advertising Blog
February 11, 2013
By Taylor Schreiner, @tas2, Co-Head Ad Research

http://advertising.twitter.com/2013/02/new-compete-study-primary-mobile-users-on-Twitter.html

Of 200 million active users:

  • 60% are mobile users logging on at least 1x/month

Compared to average users, mobile users are:

  • 57% less likely to access Twitter on a desktop
  • 86% more likely to be on Twitter
  • 157% more likely to tweet when they wake up
  • 129% more likely to tweet when they go to bed
  • 3x more likely to tweet during their commute
  • 160% more likely to continue tweeting during work or school
  • 169% more likely to tweet while shopping
  • 301% more likely to tweet before/after attending a moving
  • 57% more likely to compose original Tweets
  • 63% more likely to click on links
  • 78% more likely to retweet
  • 85% more likely to favorite a tweet
  • 96% more likely to follow 11+ brands (average user follows 5+ brands)
  • 58% more likely to recall a Twitter ad

Also:

  • 52% are 18 to 34 years old
  • 15% of mobile users access Twitter mostly on a tablet
  • 66% use while watching TV (jump in TV commercial comments)

TIPS:

  • Twitter ad campaigns should be optimized for mobile
  • Twitter campaigns could be tied to what’s on TV at that moment

ARTICLE: Social Interactions Affect Brand Perception

Media Post News
February 19, 2013
by Aaron Baar

Want to improve consumer brand perception? Then you need to do well on both social marketing and social servicing. In other words don’t handle complaints and product marketing as two separate silos in social.

The study found a correlation between a company’s overall social communications and a consumer’s likelihood to purchase and overall perception of the company. Among highly satisfied consumers (those with satisfaction scores of 951 or higher on a 1,000-point scale), 87% said their online interaction with the company “positively impacted” their likelihood of purchase from that company. Meanwhile, 10% of consumers with low satisfaction scores (less than 500) said their experiences with a company’s social communications “negatively impacted” their likelihood of purchase.

Read entire article: http://www.mediapost.com/publications/article/193609/social-interactions-affect-brand-perception.html#ixzz2LTJkgkil

J.D. Power report: http://www.jdpower.com/content/white-paper/RbHSWda/understanding-the-impact-of-social-media-on-companies.htm