What is a Community?

“The Fallacy of Community”

This very short guest post by Spike Jones over on WordOfMouth.org succintly summerizes exactly what makes a “community.”

Community is a word that gets thrown around alot (I do it myself), and we tend to forget that it’s more than just a group of fans or followers. It’s a group of people, united by their passionate  feelings for a specific subject or topic, engaging in conversation about their passion. 

As brands drive to increase the numbers of their “communities,” we must remember what a community is made of. If we don’t, than all we’ve got is another dot com.